The adigirl collection from adidas wanted to recognize female athletes and the stereotypes they have to overcome. We partnered up with Happy Lucky and Priestly & Co to create three, social videos that clearly stand out and quickly reveal how misleading preconceptions can be.
Agency - HappyLucky
Production Company - Linden Collective
Director - Keaten Abbott
Director of Photography - Patrick Eggert
Producer - Preistly & Co