SUPERBOWL

Adidas

When adidas decided to use the world’s largest stage to launch their
newest Ultraboost cleat, we created content designed to catch eyes
in the one place real cleat-heads would be at half-time— instagram.
We had these videos ready to drop when Lady Gaga took the field and
Ultraboost took over Monday morning sideline conversations.

Credits

CREATIVE DIRECTION
PRODUCTION
POST PRODUCTION